STOP!!! Don’t Repeat 5 Costly Viral eBook Mistakes (part 2)

2. Another thing is you want to avoid using dated information by providing too specific details.

Affiliate program A may not be offering that free 30 day trial offer very much longer.

The price for admission to that special site may not always be $29.95.

That site that was “just released last week” may have become an all-time classic by the time Bob reads your viral ebook two years after it was released.

You want to make certain that you stay away from information that is too specific that can easily become irrelevant.

I’ve even gotten ugly emails accusing me of fraud and false advertising, with threats to turn me in to the attorney general and all kinds of nonsense.

So, be careful that you don’t date your viral ebook if you can avoid it.

3. Another no-no is to never put any information into your ebook that you don’t want all over the world.

These things travel folks and they can be global in a matter of days and certainly over time you can easily have a worldwide audience.

I made the mistake of putting my cell phone number in one of my earlier ebooks because everyone claimed that if I didn’t have my contact information in there, no one would buy from me… which is nonsense I might add.

Anyway, I started getting all kinds of calls at all hours of the day.

What was 3:00 in the afternoon in the Philippines was 3:00 in the morning where I live.

So, it was a nuisance.

Kind of a funny story came out of it.

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I disconnected that number, of course, and got a new one. That was almost 2 years ago.

Well, about a month or so ago I had a lady email me and she was hopping mad.

Apparently, she had ordered a cellular phone and got my old number… and folks were still calling!

She told me that she was getting calls from England and all over looking for me and they were running her cellular bill up with charges.

She wanted me to do something about it and all I could do was tell her “I’m sorry, there’s nothing I can do.”

With viral marketing, it’s pretty much unstoppable, which is why it is so effective. It keeps spreading and it’s hard to stop the growth once it gets going.

So, never put anything into your ebook that you don’t want the world to know and use.

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