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STOP!!! Don’t Repeat 5 Costly Viral eBook Mistakes (part 3)

By Suwandi Chow at 28 February, 2008, 11:14 am

4. Another thing is this … always have your carriers do the branding.

You want to automate the process as much as possible.

Again, I learned the hard way.

Early on, before there were all of these branding tools available, I hand customized each ebook.

And as they began to spread, the customization requests grew to be way too much for me to handle. I was spending most of my day putting together these customized viral ebooks for each new person that requested a copy.

That had to change and so now I use branding tools and branding instructions. I give them to anyone who wants to customize the ebook and I let THEM do the work.

Keeps me out of the loop completely.
So, unless you have some specific reason to do it yourself, place that responsibility onto the ones who want to distribute the viral ebooks.

5. One more thing I want to share. Always launch new browser windows with your links in your ebooks.

Whenever you link to a site within your viral eBook content, always remember to code that link to launch a new browser window when the reader clicks on it.

I learned this the hard way.
There are many scripts involved in the order-taking process at online credit card processing sites.

And many of those have caused glitches in the eBook due to the software the eBook was created with and it crashes the eBook, making it impossible to order.

So, what happens is this.

You do your job well.

The content is great.

You’ve got a hungry customer waiting to buy.


They click on a recommended product link.
They arrive at the site still inside your eBook window.

They click on the order link and the entire thing shuts down.

I mean completely shuts down the ebook and website altogether.

And, in some cases, it even crashes the computer.
You just lost a customer because two sets of code didn’t like each other.

That has happened to me on MANY different occasions in some of my early ebooks.

Now when someone clicks on your link, a new browser window will launch outside of the eBook itself before taking them to the website.

Now, you’re safe.

You can thank me later.
…………………………………………………………………..
Viral eBooks are tremendous tools. But, there are also some pitfalls associated with them.

I’ve just shared five of the mistakes that I have made.

There is just no way of measuring how much profit I have lost over the years due to those errors.

There wasn’t a manual available to tell me how to do it. History hadn’t really been recorded at that time to tell me what to stay away from and what to make sure I did in order to protect myself from problems.

So, you’re getting something that I didn’t have.

Aren’t ya happy? ?

In all seriousness, don’t make the mistakes that I made.

History doesn’t need to repeat itself on this one.

I wish you much success online and in all of your life. Go, and do well.

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